Food Packaging

Huà méi

The packaging design is intended to revitalise the consumption of candied plums, enhanced with various flavours, which are for example offered at traditional markets. The tins designed for this purpose guarantee clean goods and are also suitable as gifts. For easy identification of the respective flavour, each flavour is assigned its own colour. Additionally, the labels, which radiate freshness, show an illustration which refers to the ingredients used. The tins are designed in a small size to encourage consumers to try different varieties.

Red Dot

Credits

University:

Taipei Jingwen High School, Taipei City, Taiwan
Supervising Professor:

Jung-Shun Huang, Hsiu-Chieh Su
Design:

Xin-Cen Huang, Yu-Han Su, Ya-Xuan Yang, Jun Yang, Pei-Ling Liao, Zhen-Yuan Liu, Yu-Wen Huang, Taipei Jingwen High School