Beverage Packaging

Huanghelou White Wine

This design is inspired by the Chinese saying that the path of life is similar to climbing a tower, because new views open up constantly. The packaging design was not only inspired by the metaphor of life being a tower climb; its development also incorporated the silhouette of the Huanghe Tower, a famous Chinese building. The designer breaks away from the common creative approach of indulging in details and turns this package into a tower-shaped box. It has an impressive effect, making the design simple but not simplistic.

Red Dot

Credits

Client:

Shenzhen Baixinglong Creative Packaging Co., Ltd., Shenzhen, China
Design:

Shenzhen Baixinglong Creative Packaging Co., Ltd., BXL Saturn Team, Shenzhen, China