Brand Design


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The Chinese word “Hùn” has many meanings, from “slacking off” to “Mafia” and “the gangster world”. With this ambiguous title, graduates of the Asia University focus, with tongue in cheek, on their design training and reflect on general absorbing and converting processes in art and design. In a concise way, posters, book covers, badges, business cards, and flyers profit from the signal effect consisting of vigorous colours, typographic elements and spatial complexity in the layout.

[Red Dot: Junior Award]
  • Design:
    Tsai-Hsien Tsou, Ya-Ting Huang, Yu-Hsuan Huang, Li-Yin Yang, Szu-Jung Chen, Asia University
  • University:
    Asia University, Taichung City, Taiwan
  • Supervising Professor:
    Mao-Chia Huang, Hsiao-Pei Hou, Chien-Hua Cheng