Red Dot Design Award
Direct Mailing

Hungry for adventure?

Hungry for adventure? | Red Dot Design Award

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With this direct mailing campaign, Jeep whets its target group’s appetite for adventure. The stylish, rectangular cardboard packaging is kept all black. Only the question “Hungry for adventure?” stands out brightly against the dark background. Inside, an exclusive exotic taste of the challenges one can experience on outdoor travels in a Jeep awaits the receiver. Edible insects from around the world, such asmopane mealworms or roasted scorpions in snack packaging, are supposed to arouse the receiver’s sense of discovery. Those who try the snacks can win a Jeep off-road training.

Red Dot Design Award

  • Art Direction:
    Michael Fluhr
  • Chief Creative Officer:
    Andreas Pauli
  • Client:
    FCA Germany AG, Frankfurt/Main, Germany
  • Design:
    Leo Burnett Germany, Frankfurt/Main, Germany
  • Creative Direction:
    Benjamin Merkel, Helge Kniess, Hans-Jürgen Kämmerer
  • Text:
    Christian Urbanski