Red Dot Design Award
Bottle Design, Label Design, Packaging


HWAYO | Red Dot Design Award

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The brand identity of HWAYO is a contemporary interpretation of the 700-year-old Korean liquor tradition. Its packaging design is based on the form language of the cylindrical willowware bottle, which was used as a liquor container in the twelfth century. The contour of the bottle is inspired by a wave, while the implementation also refers to the aesthetics of handcrafted ceramics. A high-contrast colour concept, including a white semi-transparent version, makes product selection easier. For protection, the bottles are packaged inside cardboard boxes.

Red Dot Design Award

  • Client:
    HWAYO Co. Ltd., Seoul
  • Design:
    Discovery.i, Seoul
  • creative direction/concept:
    Ju Won Um
  • art direction/graphic design:
    Min Hyung Lee
  • artwork:
    Min Hyung Lee