Food Court

Hyundai Motorstudio Goyang

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The design of the food and beverage spaces at the Hyundai Motorstudio in Goyang, South Korea, focuses on delivering a holistic gourmet experience encompassing three different eating and drinking places. The exhibition facility is programmed to help people experience the brand using their five senses. The design puts the “essence of taste” centre stage, delivering on the idea that people could eat the food the chef just made in front of them or simply enjoy watching other foods being made around them for other guests. The interior integrates a long bar in the café and an open kitchen in the restaurant.

Credits
  • Client:
    Hyundai Motor Company, Seoul, South Korea
  • Design:
    U.LAB Design Studio, Seoul, South Korea