Red Dot Design Award
Brand Experience Installation

Hyundai Pavilion Pyeongchang Winter Olympics 2018

Hyundai Pavilion Pyeongchang Winter Olympics 2018 | Red Dot Design Award

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The objective of this installation at the Hyundai Pavilion 2018 was to provide an easy-to-understand explanation of the complex technology used in the company’s fuel cell electric vehicles. This approach was implemented through a dark room, aimed at projecting a physical and tactile experience of the brand vision of future mobility through the topics of the universe, water and hydrogen. Inviting people to participate and interact, the space provided an inten-sive experience intended to help people feel connected to the notion of future mobility.

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Credits
  • Client:
    Hyundai Motor Company, Seoul, South Korea
  • Design:
    Asif Khan Ltd. London, United Kingdom Hyundai Motor Company Creative Works, Seoul, South Korea
  • General Management:
    Sungwon Jee Hyundai Motor Company
  • Project Management:
    Jumi Kim Heekyung Kwon Yoonhyue Kim Minsu Song Hyundai Motor Company
  • Design Management:
    Young Jang Doyoon Kim Cha Kyra Dongchul Cho Yoojin Jang Hyundai Motor Company
  • Creative Direction:
    Asif Khan Asif Khan Ltd.
  • Music / Sound Design:
    Alexander Wodrich why do birds GmbH Berlin, Germany
  • Account Management:
    Jungsoo Son INNOCEAN Worldwide
Hyundai Pavilion Pyeongchang Winter Olympics 2018 | Red Dot Design Award
Hyundai Pavilion Pyeongchang Winter Olympics 2018 | Red Dot Design Award
Hyundai Pavilion Pyeongchang Winter Olympics 2018 | Red Dot Design Award
Hyundai Pavilion Pyeongchang Winter Olympics 2018 | Red Dot Design Award
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