Red Dot Design Award
Campaign Brochure


I AM | Red Dot Design Award

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The Auckland Museum holds the world’s largest collection of Maori art along with art by other indigenous peoples of the Pacific region and is a natural history as well as a war memorial museum. As part of the development of a campaign identity and communications platform, this brand book showcases the campaign mark “AM” (an acronym for Auckland Museum) with the claim “I AM” as a place of identification. Formally reduced to essential elements, this publication fully articulates the new image campaign of the museum.

Red Dot Design Award

  • Client:
    Auckland Museum, Auckland
  • Design:
    Alt Group, Auckland
  • creative direction:
    Dean Poole
  • graphic design:
    Dean Poole, Shabnam Shiwan, Tony Proffit
  • text:
    Dean Poole, Ben Corban, Felicity Stevens
  • photography:
    Toaki Okano
  • print management:
    John Olding, GEON Print
I AM | Red Dot Design Award