Red Dot Design Award
Food Packaging

ICA Dinner Box

ICA Dinner Box | Red Dot Design Award

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ICA Middagslådan (dinner box) is a food box concept developed for one of Sweden’s largest grocery chains: a convenient product that is not a ready meal but provides a quick and easy way to prepare an almost home-cooked meal in just a few steps. The components come in a characteristic and handy box, which is easy to take home from the store. The cardboard box contains the individually shrink-wrapped ingredients for the meal. Attractively designed cooking instructions continue the aesthetic imagery on the paper sleeve around the box and support the impression of an enjoyable lifestyle.

Red Dot Design Award

Credits
  • Artwork:
    Henrik Lindquist
  • Client:
    ICA, Solna, Sweden
  • Design:
    Designkontoret Silver, Stockholm, Sweden
  • Project Management:
    Ida Stagles
  • Creative Direction:
    Jacob Bergström
  • Graphic Design:
    Malin Mortensen, Magda Lipka Falck
ICA Dinner Box | Red Dot Design Award