Food Packaging

ICA Dinner Box

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ICA Middagslådan (dinner box) is a food box concept developed for one of Sweden’s largest grocery chains: a convenient product that is not a ready meal but provides a quick and easy way to prepare an almost home-cooked meal in just a few steps. The components come in a characteristic and handy box, which is easy to take home from the store. The cardboard box contains the individually shrink-wrapped ingredients for the meal. Attractively designed cooking instructions continue the aesthetic imagery on the paper sleeve around the box and support the impression of an enjoyable lifestyle.

  • Artwork:
    Henrik Lindquist
  • Client:
    ICA, Solna, Sweden
  • Design:
    Designkontoret Silver, Stockholm, Sweden
  • Project Management:
    Ida Stagles
  • Creative Direction:
    Jacob Bergström
  • Graphic Design:
    Malin Mortensen, Magda Lipka Falck