Packaging Redesign

ICA Selection

In the new packaging design of ICA Selection, each product features a unique design, but all of the designs are based on the same idea: an authentic design style. To achieve this, the design team put themselves in the position of a small local producer, who designs all his labels himself. Thus, standard fonts of an office computer were chosen to lend the simple packaging an authentic signature. Complemented by rustic materials, a consistent packaging design concept was developed that communicates the origin of the product.

Red Dot