Red Dot Design Award
Print Campaign

Iconic Refreshment

Iconic Refreshment | Red Dot Design Award

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The advertising campaign for Iconic Refreshment focuses on a design inspired by the familiar colour code used throughout the world to illustrate the human cardiac system, centred around the most important organ in the human body. The blood vessels are visualised effectively in hues of blue and red. Since this is also the colour scheme of the well-known Pepsi brand, the ad effectively conveys the message that refreshment through this beverage directly stimulates the lifeblood of consumers.

Red Dot Design Award

  • Client:
    PepsiCo Deutschland GmbH, Neu-Isenburg
  • Design:
    BBDO Germany, Düsseldorf/Berlin
  • Chief Creative Officer:
    Wolfgang Schneider
  • Creative Direction:
    Christian Mommertz
  • Art Direction:
    Markus Werner, Christian Mommertz
  • Text:
    Markus Werner
  • Illustration:
    Jurg Neve, The Artbox, Amsterdam
Iconic Refreshment | Red Dot Design Award