Print Campaign

Iconic Refreshment

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The advertising campaign for Iconic Refreshment focuses on a design inspired by the familiar colour code used throughout the world to illustrate the human cardiac system, centred around the most important organ in the human body. The blood vessels are visualised effectively in hues of blue and red. Since this is also the colour scheme of the well-known Pepsi brand, the ad effectively conveys the message that refreshment through this beverage directly stimulates the lifeblood of consumers.

Credits
  • Client:
    PepsiCo Deutschland GmbH, Neu-Isenburg
  • Design:
    BBDO Germany, Düsseldorf/Berlin
  • Chief Creative Officer:
    Wolfgang Schneider
  • Creative Direction:
    Christian Mommertz
  • Art Direction:
    Markus Werner, Christian Mommertz
  • Text:
    Markus Werner
  • Illustration:
    Jurg Neve, The Artbox, Amsterdam