Red Dot Design Award
Food Packaging


iCorn | Red Dot Design Award

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iCorn is a new brand of salty corn snacks. Instead of showing the product, which is new to the Russian market, as large as possible on the packaging, the packaging design chooses an unconventional visual language. Since the iCorn Snacks bear a resemblance to golden teeth, which can also be seen as a way of self-expression, the design features a provocative series of motifs: Inspired by Lady Gaga, Johnny Depp and Rihanna, the comic-style illustrations of faces on the iCorn packages proudly show off their dental grills.

Red Dot Design Award

  • Client:
    Semilla, Moscow
  • Design:
    Depot WPF, Moscow
  • Creative Direction:
    Alexey Fadeev
  • Art Direction:
    Alexandr Zagorsky
iCorn | Red Dot Design Award