The file transfer and tracking service iDefendo chose a short, cohesive narrative to communicate its presence online. A new logo personifies the key pillars of the company’s value proposition of tying identity to ideas and sharing files with confidence. The brackets of the logo form a block when closed – a hint at the company’s use of blockchain technology. As the main element of the new website design, this block opens with file additions and closes securely upon completion, anchoring a strong graphic identity. Subtle changes in the colour palette denote the three different product tiers.