Promotion

iDemo

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With the aim of taking an attentiongrabbing stand against major parties in the Federal Election Campaign of 2013 in Germany, the iDemo was developed as an original and media-savvy PR stunt. It realised the idea of the first interactive demonstration where a party demanded exactly what their voters wanted. People could submit their claims online using a microsite and social networks. Their demands were then uploaded live onto the digital screens at the actual demonstration, in front of the historic Brandenburg Gate in the government district of Berlin.

Credits
  • Client:
    Die PARTEI, Berlin
  • Design:
    Scholz & Friends KKLD*
  • Creative Direction:
    Martin Pross, Matthias Spaetgens, Björn Kernspeckt, Florian Schwalme, Mathias Rebmann
  • Art Direction:
    Wolfgang Warzilek, René Gebhardt, Mario Zaradic
  • Text:
    The German people, Andrea Senzel, Markus Emeling, Dustin Hoffmann, Martin Sonneborn, Mirko Derpmann, Marco Mougianni, Gerald Hensel
  • Account Management:
    Sven Rebholz, Jana Bähr, Catherine Welling, Hendrik Mann
  • Technical Realisation:
    Stephan Lämmermann, Jan Lüdtke, Philipp Hahn, Jens Hallmann, Lars Dombrowski, Timothy Cook (KKLD*), Janek Zimmermann (Scholz & Friends)
  • Agency Producer:
    Nina Heyn-Steur
  • Media:
    Alexa Montag
  • Event Consultant:
    Philip Zeim