This charming national campaign aims to promote the idea that IKEA furniture is easy to assemble, not least because the company’s assembly service is waiting to assist in the background. It visualises the notion that everything can go wrong when just a few parts get confused. To illustrate this, the advertising makes use of scrambled letters and spelling mistakes. The motifs present the names of famous IKEA products but with incorrect spelling. Beholders immediately notice the typos and are thus reminded to contacting the assembly service.