Red Dot Design Award

IKEA 3D Shelf Configurator

IKEA 3D Shelf Configurator | Red Dot Design Award

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The IKEA 3D Shelf Configurator allows customers to plan their individual solutions from the variety of the KALLAX series in a visually appealing manner. The configurator is based on WebGL technology, which enables free interaction in the browser and excellence in terms of lighting, shading and textures of product presentation. The strength is the intelligent combination of excellent presentation paired with high performance and short loading times. The user can freely move, rotate and combine the elements on a canvas without any grid.

Red Dot Design Award

  • Account Management:
    Tobias Soffner
  • Client:
    IKEA Deutschland GmbH & Co. KG, Hofheim-Wallau, Germany
  • Design:
    Demodern GmbH, Hamburg, Germany
  • Creative Direction:
    Florian Gläser
  • Digital Concept:
    Gion Tummers
  • Programming:
    Christopher Brinkmann
  • Technical Direction:
    Nico Zimmermann
IKEA 3D Shelf Configurator | Red Dot Design Award