Food Packaging

IKEA SKARPSILL

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IKEA’s private food label offers Swedish quality products for reasonable prices and is sold everywhere in the world. The challenge for the design of this tin of herrings was to present the food, despite its Swedish product name, in a self-explanatory and appetising way. The use of IKEA’s house font Verdana in a set style and size creates a high level of recognition. The purist graphics convey the content in a humorous way, and form a visual entity with the opening tab, creating a piece of packaging that is easily understood by consumers all over the world.

Credits
  • Client:
    IKEA FOOD SERVICES AB, Helsingborg
  • Design:
    Stockholm Design Lab, Stockholm Björn Kusoffsky, Nina Granath
  • project management:
    Camilla Nilsson