This product presentation for IKEA delivers interactive experiences in a 3D showroom. In selected furnishing stores, users are invited to bring a room to life via Oculus Rift, a virtual home experience offering many room arrangement ideas. Based on a core concept of inspiration and co-creation, the showroom allows different furniture and materials to be combined and explored. The VR application works like an interactive, visual hub for making product configurations and lighting moods experienceable, well beyond the settings and combinations on display in the sales area.
IKEA Deutschland GmbH & Co. KG, Hofheim-Wallau, Germany