Red Dot Design Award
Poster Campaign

Im Zweifel: 110

Im Zweifel: 110 | Red Dot Design Award

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The Düsseldorf “Courage” campaign encourages dialling 110 to ring the police in an emergency. The slogan “When in doubt: 110” focuses on the issue that not every emergency is undoubtedly recognised as such. Four campaign motifs illustrate scenes on the subject of crime, confronting viewers with an unresolved situation from real life. Even headlines such as “A playful yelp or a cry for help?” do not provide extra assistance. Only the claim “When in doubt: 110” offers a real solution, because calling for help one too many times is better than calling one too few.

Red Dot Design Award

  • Client:
    Kriminalpräventiver Rat der Landeshauptstadt Düsseldorf
  • Design:
    BUTTER. GmbH, Düsseldorf
  • creative direction:
    Ben Frischen
  • art direction:
    Jette Heistermann
  • text:
    Markus Machholz
  • project management:
    Kordula Röckenhaus
Im Zweifel: 110 | Red Dot Design Award