This packaging design developed for the brand in-akustik is focused on the benefits of the products inside. The strong rendering and clear colour-coding ensure fast orientation at the point of sale. Thanks to striking graphics and the simple front of the packaging, customers can recognise the products more easily than in a blister pack. In addition, the use of plastic is avoided. A QR code links to further information on the Internet. The appealing appearance and pleasant feel of the packaging are heightened by the use of an environmentally friendly cardboard.