In²tech is a Korean start-up, whose mission is to research and invest in insect biotechnology. Its communication design is based on a “Green Wonderland” concept. “Green” signifies nature and proliferation, while “Wonderland” stands for harmony and innovation. The company’s logo, which merges pixelated images of a ladybug and a stag beetle, epitomises the company’s motto: “Discovery. Convergence. Diffusion.” The design utilises a narrowly defined colour spectrum and strategic positioning and iterations of various insect shapes. The clean and intuitive design aptly conveys In²tech’s mission.