Red Dot Design Award
Advertisement

Individueller Musikunterricht

Individueller Musikunterricht | Red Dot Design Award

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To emphasise the individualised character of music lessons for children, the advertisement illustrates the creative approach taken by the Allegro music school. Without compromising, it focuses on the individual skill levels of students. The motif humorously demonstrates how music is consistently brought to the student’s level: following the claim, “Individuelle Musikförderung” (individual music education), they go so far as to saw the legs off of a grand piano to adjust it to the height of a given child.

Red Dot Design Award

Credits
  • Client:
    Musikschule Allegro, Düsseldorf
  • Design:
    Ogilvy & Mather Advertising GmbH, Düsseldorf
  • creative direction:
    Rob Bruenig
  • art direction:
    Nina Wolke
  • text:
    Einar Armbruster
  • photography:
    Michael Haegele