The brand name “Taiwan’s Infinite Coffee” represents the infinite vitality of the product with the concepts of reuse and regeneration of resources. The packaging design focuses on Mount Ali, Sun Moon Lake and Dawu Mountain, the three major places of coffee production in Taiwan. The illustrations highlight their special qualities: with the themes of totems, ecology and landscapes of aborigines; and through the style of paper-cut and local cultures, the features of Taiwan’s coffee are presented. The strong colouring emphasises its rich flavour.
Asia University, Taichung City
Jung Tsao, Yi-Ping Wang, Ting-An Wang, Ya-Ting Chang, Asia University