Client: Vikos, Ioannina, Greece
Packaging
Ingro Pumps
The packaging design for this set of low-priced household pumps was intended to “turn Russian pumps into the real heroes of the masses” – not without a tinge of self irony. The targeted clientele is one who lives in the country and values mutual support within their small communities. Each pump is humorously marketed with a caricature hero, either a down-to-earth type, who could be a next-door neighbour helping out, or one who dispels certain myths about Russian people, such as that “Russian scientists make dangerous inventions” or that “Russians have muscles for brains”.
Credits
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Client:Dukon, Saint Petersburg
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Design::Otvetdesign, Saint Petersburg
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Creative Direction:Vladimir Fedoseev
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Art Direction:Arina Yushkevich
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Graphic Design:Arina Yushkevich, Anna Lysenko, Suzanna Belkina
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Account Management:Aleksandr Bakin