Red Dot Design Award

Ingro Pumps

Ingro Pumps | Red Dot Design Award

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The packaging design for this set of low-priced household pumps was intended to “turn Russian pumps into the real heroes of the masses” – not without a tinge of self irony. The targeted clientele is one who lives in the country and values mutual support within their small communities. Each pump is humorously marketed with a caricature hero, either a down-to-earth type, who could be a next-door neighbour helping out, or one who dispels certain myths about Russian people, such as that “Russian scientists make dangerous inventions” or that “Russians have muscles for brains”.

Red Dot Design Award

  • Client:
    Dukon, Saint Petersburg
  • Design:
    :Otvetdesign, Saint Petersburg
  • Creative Direction:
    Vladimir Fedoseev
  • Art Direction:
    Arina Yushkevich
  • Graphic Design:
    Arina Yushkevich, Anna Lysenko, Suzanna Belkina
  • Account Management:
    Aleksandr Bakin
Ingro Pumps | Red Dot Design Award