Visual Identity

InnoCentre Open House 2011

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The aim behind the exhibition concept of the InnoCentre Open House, which presents itself as a meeting place for the creative industry in Hong Kong, was to establish a platform for the design industry. A colourful design implements an appealing, cartoon-like visual language, and the corporate design has been applied in an engaging way in the exhibition spaces as well as in all other communication areas. Versatile media and merchandising products foster a creative environment, combining aesthetic colour gradients with a number of different icons.

  • Client:
    InnoCentre, Hong Kong
  • Design:
    Circle Design Ltd., Hong Kong
  • creative direction/art direction:
    Clement Yick
  • graphic design:
    Nancy Chan, Cheung Man Kit