Red Dot Design Award
Cosmetics Packaging

Intelligent – Natural Enzymes Toothpaste

Intelligent –  Natural Enzymes  Toothpaste | Red Dot Design Award

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Intelligent is a Taiwanese toothpaste brand which uses natural enzymes for healthy dental care. The packaging design combines the spirit of the brand with innovative product characteristics. The concept of rare active enzymes is incorporated into the graphic symbols of elements, thus visually highlighting the effectiveness of active enzymes. The packaging material is foil cardboard. The bright and metallic look of the outer packaging emphasises the strength and health of teeth as the key message while enhancing the tactile product impression.

Red Dot Design Award

Credits
  • Design:
    Proad Identity, Taipei City
  • Client:
    Free Bio Technology Corp., Taipei City
  • Creative Direction:
    Jennifer Tsai
Intelligent –  Natural Enzymes  Toothpaste | Red Dot Design Award