Intelligent is a Taiwanese toothpaste brand which uses natural enzymes for healthy dental care. The packaging design combines the spirit of the brand with innovative product characteristics. The concept of rare active enzymes is incorporated into the graphic symbols of elements, thus visually highlighting the effectiveness of active enzymes. The packaging material is foil cardboard. The bright and metallic look of the outer packaging emphasises the strength and health of teeth as the key message while enhancing the tactile product impression.