Promotional Video

IONIQ – I’m in charge

With the launch campaign of IONIQ, Hyundai’s electric line up, the car manufacturer intends to appeal to the costumers’ sense of personal responsibility. The film provides insights into the commitment shown by various protagonists leading a sustainable lifestyle. The film-shoot took place in different regions around the world in order to highlight the global impact of climate change. The spectacular footage takes the viewer from canyons, rainforests and glaciers to the dark streets and flashing neon lights of a big city, thereby reflecting that sustainability is an issue which concerns everyone.

Red Dot

Credits

Client:

Hyundai Motor Company, Seoul, South Korea
Design:

Hyundai Motor Company, Seoul, South Korea
Project Team:

Akkurat Studios: Dagmar Garber (Production) Rocco Kopecny (Production) Dom Thomas (Production)

Object & Animal: Amber Grace Johnson (Film Direction) Company 3 New York: Sofie Borup (Design)

Robert Hardy (Camera) Emma Backman (Film Editing) Storz & Escherich: Matthias Storz (Motion Design) Roy Escherich (Motion Design)