Integrated Campaign

IONIQ: In Charge of Turning the World

As Hyundai shifts its focus from selling eco-products to delivering solutions for sustainable living, the reveal of the new dedicated electric brand had to have global reach. As a big stunt was not possible due to pandemic-related restrictions, awareness was created by transforming the London Eye into IONIQ’s iconic “Q”. The message was also spread through a film and digital assets distributed on a range of channels. Additional attention was created through a placement of the film on the huge digital billboard at Piccadilly Circus.

Red Dot

Credits

Client:

Hyundai Motor Company, Seoul, South Korea
Design:

Hyundai Motor Company, Seoul, South Korea
Project Team:

VIRUS: Robert Maciejeweski (Film Direction) Yannis Panther (Film Editing) Josephine Rügge (Production)

TLD Planungsgruppe: Micha Becker (Project Management) Timo von Langsdorff (Project Management) Will Roberts (Technical Direction)

2WEI Musik: Simon Heeger (Music/Sound Design) Nico Witwicki (Photography)