Packaging

iriver Portable Audio

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The portable audio series by iriver, which comprises three types of audio players, allows consumers to enjoy music while camping, hiking, fishing or doing other leisure activities. To establish the series’ design identity, the packaging features different tones of soft colour, highlighting the characteristics of each device. Informative illustrations on the packages suggest that the products inside are fancy goods rather than technical gadgets. The easy-to-open box is made of eco-friendly materials, while silk-screen printing conveys an expressive user experience.

Credits
  • Client:
    iriver Ltd., Seoul
  • Design:
    iriver Ltd., Seoul
  • art direction/graphic design:
    Young-Ran Lee