Red Dot Gala: Product Design 2025 Start Livestream: 8. Juli, 17:45 Uhr (MESZ)

Corporate Identity Relaunch

Isracard

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The rebranding of the credit card provider focuses primarily on the value the company offers its customers: the opportunity to make things happen. The modernised visual identity conveys the power that the company wants to give its customers to get these things done.

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Credits

Client:

Isracard, Bnei Brak, Israel
Design:

Designit TLV, Part of Designit, Tel Aviv-Yafo, Israel
Project Team:

Designit TLV, Part of Designit: Maayan Levitzky (Design Director) Ruth Marom (Senior Designer) Shay Haim (Designer) Mai Amit (Business Design Lead) Nov Liss (Business Designer) Raz Weiss (Business Designer) Gili Givon (Project Management)

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