Istanblue is a vodka brand with a name that refers to the soul of the city of Istanbul. To express the unique spirit of the metropolis, the Bosporus is represented by an indentation in the glass, which is unusual in beverage bottles. Both shores of the Bosporus are illustrated in serigraph printing, which depicts the culture and lifestyle of the Asian and European parts of the city. To create a young, dynamic look, the graphics resemble graffiti style. The main packaging material is glass. Minimum waste is being considered here, which is important in such high-quantity mass productions.