The concept of this iPad app was modelled on the quality of the IWC magazine Watch International, which has established the foundation for the entire communications family and is oriented towards the communication needs of the company’s various target groups. It documents the brand’s quality claim and offers users a variety of interactive features that simultaneously enhance the value of the actual magazine. When it comes to photography, however, the app offers a broader range of impact, with video and audio files complementing the content through a high sense of vibrancy.