Audio Branding

Jägermeister Sound Logo

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The aim of this sound design for the company Mast-Jägermeister SE was to realise a blend of tradition and modernity. Following the maxims of reduction and purism, it intends to symbolise a self-reliant Jägermeister brand spirit on an acoustic level. Envisioned as a purely rhythmical sound logo, it merges an activating rhythm with the use of live bass instruments. Through the interaction of various instruments, this sound design generates an appealing band character that simultaneously embodies a strong corporate community aspect.

Credits
  • Client:
    Mast-Jägermeister SE, Wolfenbüttel
  • Design:
    S12 GmbH, Munich
  • Design:
    Klangerfinder GmbH & Co KG, Stuttgart