As part of a rebranding, a new label series for the Rheingau Rieslings of the Jakob Jung Winery was designed. The distinctive labels are meant to inspire customers to purchase the wines on both the national and international markets. The initials JJ inspired the designers to create labels with the look of blackjack playing cards. A dynamic basic layout in the corporate identity colours of pink and grey was developed, creating a crystalline grid, which forms a stage for magical illustrations. Also visualised are mystical names for the region and the vineyards, such as “Mountain of the Seal”.
Weingut Jakob Jung, Erbach im Rheingau, Germany
Ruska, Martín, Associates GmbH, , Berlin, Germany
Roman Ruska, Jannis Pohl
Steven Buttlar, The Storybuilders, Eltville, Germany