Red Dot Design Award
Beverage Packaging, Label Design

Jarošov Brewery. Folklore in a Bottle.

Jarošov Brewery. Folklore in a Bottle. | Red Dot Design Award

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This label for the brewery Jarošov is based on elements from the Czech region of Moravian Slovakia and aims at expressing the richness of that folklore. This has been realised through an ornamental style marked by a flat background, vector lines and distinctive typography. The design concept offers the possibility of extending it to include other beers by simply adopting elements from those regions or cultures. For the visual language, inspiration has been drawn from botany, folkloric architecture and traditional folklore.

Red Dot Design Award

  • Client:
    Jarošov Brewery, Jarošov, Czech Republic
  • Design:
    Little Greta s.r.o., Prague, Czech Republic
  • Photography:
    Julius Filip Zlin, Czech Republic