Red Dot Design Award
Brand Design

Jazzclub Unterfahrt

Jazzclub Unterfahrt | Red Dot Design Award

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Jazzclub Unterfahrt is an internationally renowned music club in Munich. On the occasion of the club’s 40th birthday, its brand design was overhauled and given an event-focused look. The event symbol developed for the club’s birthday communications is based on the number “40” in symbiotic design with a musical note. Along with this, statements on jazz have been developed, setting a new unconventional tonality to create an enjoyable and close relationship with the audience. Individual design elements reflect the need for rapid provision of information and a high level of brand recognition simultaneously. The strong contrast between the colours used highlights the high-impact appearance.

Red Dot Design Award

Credits
  • Client:
    Jazzclub Unterfahrt, Munich, Germany
  • Design:
    hw.design gmbh, Munich, Germany
  • Creative Direction:
    Frank Wagner
  • Art Direction:
    Sandra Gieseler
  • Graphic Design:
    Pia Lusser
  • Artwork:
    Severin Groever
  • Text:
    Linda Moers
Jazzclub Unterfahrt | Red Dot Design Award
Jazzclub Unterfahrt | Red Dot Design Award
Jazzclub Unterfahrt | Red Dot Design Award
Jazzclub Unterfahrt | Red Dot Design Award