Red Dot Design Award
Brand Identity


JESPI | Red Dot Design Award

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Jespi, a local craft beer brand from the Jeju Province Development Corporation, exemplifies the “spirit of Jeju”. The brand name was created by combining the words Jeju and spirit. The harmonious colours are indicative of the island’s natural beauty and match the five main ingredients of the beer. Additionally, they also represent the emotional value of the island’s landscape. The different motifs inside the logo symbolise, for example, a quiet night with the moon rising over Mount Halla. The logotype was inspired by the texture of basalt, a symbol of the volcanic rock found around the island of Jeju.

Red Dot Design Award

  • Art Direction:
    Donghyun Choi
  • Client:
    Jeju Province Development Co., Jeju City
  • Project Management:
    Binna Kim
  • Graphic Design:
    Sanghun Lee, Minkyung Lee
  • Design:
    designfever, Seoul
JESPI | Red Dot Design Award
JESPI | Red Dot Design Award