Beverage Packaging

Ji Zui

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Ji Zui is a tasty kind of liquor, which is said to improve the consumer’s mood significantly when enjoyed in moderation. With the help of different facial expressions, the label design shows how the mood changes as the bottle becomes emptier. In addition, the illustrations are further enhanced through the use of bold colours. After the consumption of 500 ml, the key visual is blue. In order to protect the environment, the packaging materials are recyclable. The technically demanding production process includes screening, dusting, filtration and purification, among other steps.

Credits
  • Art Direction:
    Yingsong Chen
  • Client:
    Sichuan Jizui Liquor Co., Ltd., Sichuan, China
  • Design:
    Shenzhen Yuto Packaging Technology Co., Ltd., Shenzhen, China
  • Graphic Design:
    Wenbing Cheng