Red Dot Design Award

Jia Shang Xuan

Jia Shang Xuan | Red Dot Design Award

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The packaging of this brush set uses a special linen paper on the outside, corrugated paper on the inside, and basswood for the brush-packing box. The corrugated paper firmly fixes and separates each brush, protecting them from damage. This combination of materials embodies a modern, simple and clean aesthetic. The main pattern on the packaging is a traditional Chinese cloud pattern, which reflects the extensive and profound knowledge of Chinese handwriting and symbolises floating clouds and flowing water. The packaging can be re-assembled into a brush holder and is in line with the principles of environmental protection and reduction of the packaging waste.

Red Dot Design Award

Credits
  • Design:
    Wu Chang Fei, Xu Jia Min, Yu Guang, China
Jia Shang Xuan | Red Dot Design Award
Jia Shang Xuan | Red Dot Design Award