Red Dot Design Award
Packaging

Jianwo

Jianwo | Red Dot Design Award

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The design of this packaging advocates the brand message of a natural, simple and environmentally friendly lifestyle. At the same time, it focuses on the value of commodities at a fair price. Through an abundant product image, the design interprets both the brand principle and the vision of the company, as well as its significance in an age of consumerism. Featuring white, beige and black as the main colours, the graphics have been selected to closely reflect the product’s functional attributes. Be it flowers made of fresh fruit, vegetables and recycled paper, or origami pandas eating bamboo, they all convey the main attributes of the product, including natural elements, a sense of enhanced life aesthetics and the notion of environmental protection.

Red Dot Design Award

Credits
  • Client:
    WOMAI.COM COFCO, Beijing, China
  • Design:
    Beijing Perfect Point Design, Beijing, China
  • Creative Direction:
    Jeff Wu
  • Graphic Design:
    Qiong Wu
Jianwo | Red Dot Design Award
Jianwo | Red Dot Design Award
Jianwo | Red Dot Design Award