Website Relaunch

JOHN REED Fitness

The aim of the website relaunch was to transport and clearly reflect the brand’s USP digitally with a high focus on mobile usability. The site features a vivid brand experience and an interface design that offers an engaging UX. With animated video stages and images, micro animations and a music player, users are immersed directly in the brand’s flair by taking part in live courses or events in which the DJs become directly tangible. As the development is API-driven, services provided by third parties, such as a radio player, studio finder, membership agreement or lead management, can be easily integrated.

Red Dot

Credits

Client:

RSG Group GmbH, Schlüsselfeld, Germany
Design:

brandung GmbH & Co. KG, Berlin, Germany
Project Team:

RSG Group / JOHN REED Fitness: Marcus Adam (Head of Marketing & Music) Martin Meyer (Team Lead Marketing)

brandung: Thomas Mrasek (UX / UI Designer) Stella Raab (UI Designer) Johannes Rackles (Front-End Lead) Tim Woldt (Front-End Developer) André Wenk (Back-End Lead) Steffen Rütten (Key Account Manager) Johannes Manz (Project Manager)