With this corporate magazine, the Jost Hurler Group communicates the realignment of its brand values and its strategic orientation. In the site portraits and essays, the company takes a stance on topics such as future living and changes to global metropolises. Aspects of the corporate culture, including tradition, modernity and humanity, are clearly laid out through graphics and storytelling. Aimed at positioning the group as a modern real-estate company, a special print effect was used to create a cement-like finish for the cover, invoking the texture of a building facade.
Jost Hurler, Beteiligungs und Verwaltungs GmbH, Munich, Germany