Spatial Design

JTBC

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The new space design for the Korean broadcasting channel JTBC is inspired by its logo concept, which derived from the channel’s slogan “Colouring Your World”. With the geometric shapes and the colourfulness of the logo applied, the design materialises into the kinetic art walls called “Flap Wall” and “Tri-Wall”. The Flap Wall, which is installed in the new lobby area, has total of 144 kinetic modules, and each module can express 25 colours. The Tri-Wall (tri-angled moving display wall) behind the reception desk features a rather static form compared to the Flap Wall and represents the identity of the brand in a graceful way.

Credits
  • Design:
    JTBC Brand Design Team, Seoul
  • Engineering:
    Dillusion, Seoul
  • Creative Direction:
    Hyejin Kim
  • Client:
    JTBC, Seoul
  • Executive Production:
    U Namgoong
  • General Affairs:
    Bumshik Cho
  • Motion Design:
    Misa Kim
  • Art Direction:
    Jiyeon Kim, Jina Ryu