Corporate Identity


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The new graphic style guide for JTBC, one of the leading broadcasting companies in Korea, was developed to reinforce the company’s identity and visual communication. The existing identity elements, the logotype and identity colours were disassembled and reassembled into four colour units. All units share an identical form and a dynamic appearance, visually representing the content of one of the broadcasting categories. As building blocks of a flexible design system, the colour units can be used in multiple compositions.

  • Client:
    JTBC, Seoul
  • Design:
    studio fnt, Seoul
  • creative direction:
    Kate Heesun Kim
  • art direction:
    Jaemin Lee
  • graphic design:
    Hwayoung Lee, Woogyung Geel
  • editorial work:
    Hwayoung Lee
  • illustration:
    Hezin Oh, Hyekyung Shin
  • motion design:
    Hwayoung Lee, Delpic Studio