A powerful, reduced label design gives these plain jam jars the authentic look and feel of a homemade product. The jams come in various flavours and are made in the Lüneburg Heath. The colours matching the different fruit varieties cover the entire label and underline the effect of the serif-based font. The fact that the package design does not use any pronounced advertising elements gives it a friendly tone and fosters a personal connection. The harmonious colour concept also extends to the typography.
Julius Meinl Austria GmbH, Vienna
Studio Novo, Communication & Product Design, Vienna