Beverage Packaging

Jupík

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The new packaging for Jupík beverages addresses children between three and ten years of age. The design highlights recent innovations in the product recipe: the low-calorie drinks contain no preservatives or artificial colours. Playful illustrations of kids dressed in animal costumes invite children to identify with the fun fruit flavours. Featuring a soft colour palette, the redesigned packaging with a simplified logo is significantly different from that of competitors and stands out on the shelves.

Credits
  • Client:
    Kofola ČeskoSlovensko, a.s., Ostrava
  • Design:
    Pergamen Trnava, s.r.o., Trnava
  • art direction:
    Juraj Demovič, Juraj Vontorčík
  • graphic design:
    Juraj Demovič, Juraj Vontorčík, Lívia Lörinczová, Riordan Ruskin-Tompkins
  • photography:
    Jakub Dvořák
  • illustration:
    Juraj Vontorčík, Riordan Ruskin-Tompkins