The new packaging for Jupík beverages addresses children between three and ten years of age. The design highlights recent innovations in the product recipe: the low-calorie drinks contain no preservatives or artificial colours. Playful illustrations of kids dressed in animal costumes invite children to identify with the fun fruit flavours. Featuring a soft colour palette, the redesigned packaging with a simplified logo is significantly different from that of competitors and stands out on the shelves.
Kofola ČeskoSlovensko, a.s., Ostrava
Pergamen Trnava, s.r.o., Trnava
Juraj Demovič, Juraj Vontorčík
Juraj Demovič, Juraj Vontorčík, Lívia Lörinczová, Riordan Ruskin-Tompkins