Red Dot Design Award
Print Campaign

Just 80 mm flat

Just 80 mm flat | Red Dot Design Award

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This campaign promotes the advantages of Samsung’s Navibot vacuum cleaners by following an unusual approach. Standing just 80 mm high, these highly compact cleaners move through the home on their own, cleaning thoroughly even underneath wardrobes, cabinets and sofas. Thus they can get at and clean areas that before were difficult to reach. The “just 80 mm flat” campaign stages this advantage effectively by showing the cleaning process from the point of view of the Navibot and how it “perceives” its environment, for instance when cleaning underneath a sofa or wardrobe.

Red Dot Design Award

  • Client:
    Samsung Electronics, Schwalbach
  • Design:
    Leo Burnett GmbH, Frankfurt/Main
  • Creative Direction:
    Andreas Pauli, Irina Schestakoff, Alexander Haase
  • Account Management:
    Pia Schütz
  • Art Direction:
    Till Rothweiler, Lisa Wiedemann
  • Copywriting:
    Florian Fehre
  • Photography:
    Marc Wuchner
Just 80 mm flat | Red Dot Design Award