Red Dot Design Award
Out-of-Home & Ambient

Just Another Girl

Just Another Girl | Red Dot Design Award

Back Download

This advertising campaign draws attention to the topic of domestic violence, the victims of which are not necessarily recognisable by visual evidence such as bruises. “Just another girl” is a digital screen with a motion sensor. The girl on the screen looks just like any other girl. However, if someone lifts their arm above shoulder height, the sensor detects it and the girl changes her posture to protect her body, as if someone is about to hit her. Lifting your arm may be an innocent movement but someone who has previously experienced domestic violence may interpret it as a threat.

Red Dot Design Award

Credits
  • Client:
    University of the Arts Philadelphia
  • Design:
    Ahra Cho, Gwacheon City, Gyeonggi Province
Just Another Girl | Red Dot Design Award
Just Another Girl | Red Dot Design Award
Just Another Girl | Red Dot Design Award