kakaopage is a content service platform based in South Korea, which provides extensive content, such as comics, general books and more, from diverse categories. Like readers who memorise their favourite pages by folding them over, the brand symbol looks like a dog-eared page on a square platform. In this way, the brand design wants to express that kakaopage has countless stories, from analogue to digital contents. By developing its own changeable key visuals, typography and icon, a refined brand identity was created. The design elements were applied to various touch points, online and offline, to provide a unique and coherent brand experience.
Podotree, Seongnam City, South Korea
PlusX, Seoul, South Korea
Brand Experience Strategy:
Brand Experience Design: